Your tourism industry update from Cook Islands Tourism.
100+ Nominations Received within first 24 hours of launch!
The 2024 Cook Islands People's Choice Awards (PCA) was launched on the 10th July and has already received an overwhelming response, with over 100 nominations submitted within the first 24 hours! Nominations are coming in from both residents and visitors, including those from New Zealand, Australia, the United States, Germany, Canada, Chile, and Switzerland. We encourage you to share the PCA news on your social media platforms and invite your guests and customers to submit nominations.
Cook Islands received highest ratings on Australia's 'Travel Guides' Channel 9 Show
The Cook Islands featured on Australia's Channel 9 show 'Travel Guides' and received perfect scores from all 'Travel Guides', marking a first in the show's history. This episode significantly boosted traffic to the Cook Islands tourism website, with a 3100% increase in visitors, and drew over 2 million viewers on its initial broadcast...
Interns bring fresh energy to Cook Islands Tourism Office
Fresh from the Go! Careers Expo 2024, Cook Islands Tourism Leadership Programme (CITLP) recipients Kubethreana Taripo and Rakiki Brown joined #TeamTourism for a two-week placement at the Cook Islands Tourism Corporation (CIT) head office. During their time with #TeamTourism...
The 5th annual Aitutaki Liftoff is scheduled for November 7th - 10th, set to attract over 80 international attendees - encouraging visitor dispersal to the Pa Enua. Cook Islands Tourism is proud to support the event, as it promotes community health and wellness and nurtures local talent. Eric Botsford, based in the United States, returns as EmCee and event co-host...
The 22nd round of Te Vaka O Ru was held last week in Aitutaki, which saw 5 local NGOs and 2 of the island's villages rewarded for positive works. In the category of Akono I Te Ao Rangi, the Arenikau task force and Amuri Sports Club were rewarded for consistent maintenance of beaches and lookouts, while local operator Dive Aitutaki was commended for regular removal of...
Cook Islands features in Spains leading Travel Magazine
The Cook Islands featured in a major editorial article in Spain’s leading travel magazine “VIAJAR”. The 11 page article written by one of Spains leading travel journalists, Elena Ortega , who visited the Cook Islands in August of last year. The article carries an estimated advertising value of NZ$250,000 combined print and online readership of 1.75million...
Cook Islands Tourism (CIT) welcomed its third cohort of Future Leaders Academy students on July 10, 2024, focusing on leadership development and innovative problem-solving. Hosted by Emma Kainuku, Jean Nootai, and Aaron Lassey, the session highlighted CIT's values and current projects. Aaron provided insights into AI's impact on digital marketing with practical...
“My trip to the Cook Islands was an unforgettable experience. It was my first visit, and I have never experienced anything like it before. The people were incredibly friendly and cheerful. Everywhere I went, I could hear laughter, and I was surrounded by colourful clothing and women wearing flower garlands. The highlight was visiting Aitutaki Lagoon - I am convinced it is paradise on earth. The colours, the water, the tranquility, and the overall feeling were simply breathtaking. I felt so welcomed and wished I could have stayed just a little longer.” - Elin Landgren, Tour Pacific
Develop Standards for Single-Use Plastics in Pacific Tourism
Join the Pacific Tourism Organisation (SPTO) for stakeholder consultations on phasing out single-use plastics in the Pacific Tourism Sector, focusing on developing Standards and Certification Programmes and exploring alternative products. These one-hour Zoom sessions are scheduled from the 9th to 23rd July 2024, targeting tourism businesses, national organizations, and partners. To participate or for further details, contact the Division of Sustainable Tourism at sustainable@spto.org
Airfare Sales
Sydney to Rarotonga On Sale
Cook Islands On Sale Sydney - Rarotonga Direct with Jetstar, from $279. We would love your help spreading the word to Australia! Click below for the text and image to use in creating a new post for your Facebook page.
Traditional Techniques bring Industry and Community together
Etu Moana, who are devoted to sustainable solutions, is one of a handful of properties in Aitutaki that utilises natural kikau (coconut fronds) on their property. As a traditional roofing technique, the practice can be more labour intensive and expensive than modern roofing, but Etu Moana owners Tiffany and Jeff are adamant that the long-term benefits outweigh the costs...
Pacific Resort Rarotonga's often-overlooked loading bay has undergone a vibrant makeover, thanks to the talent of local artist Kaia Dearlove. This rejuvenation project, envisioned by Regional Manager Ani Thompson, brings the back-of-house area to life with stunning colours and culturally rich designs. Kaia, known for her deep familial ties to the Pacific Resort Hotel Group...
Curious about the latest trends in social media marketing? Get exclusive insights into how professional marketers are shaping their strategies for the year ahead. The 16th annual Social Media Marketing Industry Report reveals the most used platforms, future plans for video marketing, and how AI is influencing the field.
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